Over the past couple of years, we’ve seen what a new pair of Air Jordan 11s or a “Galaxy” Foamposite One can do to a local business or the well-being of a consumer with raucous crowds on hand. After limiting the availability of the “Concord” Air Jordan 11, Nike caught hell for pulling the “Galaxy” Foams off of NikeStore thus forcing all potential buyers to have to camp out. Sneaker heads began to grow more and more impatient with the crazy hype and what seemed like Nike’s cooperation with it all. Well, the Swoosh has been listening. Nike has now introduced a new format that will look to relieve some headaches in the sneaker community.

Nike’s “Twitter RSVP” will utilize the popular social network to designate an ‘RSVP Date” for potential consumers to reach out and provide required information. If they reach out in time, they will have a secured pair of sneakers. Nike will also ban midnight releases, pre-orders and instead suggest a raffle/lottery system. Interesting to see how it would play out. “Twitter RSVP” should look to eliminate the stress of camping out, as well as make midnight online orders a bit easier as the high traffic ruined MANY purchases recently.

Check out Nike’s full press release regarding “Twitter RSVP”:

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

• On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
• Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
  1. The product-specific #tag tweeted by the store
  2. The last 4 digits of your State/Passport/Military/School ID number
  3. Your shoe size (limit one).
• Confirmations from the store will be sent via DM to those who have successfully secured their requested size.  Shoes will be awarded on a “first respond, first serve” basis.
• Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

How do you properly RSVP through DM? Here’s an example:

• Store Tweet:
  Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
• Consumer Response (DM):
  #Electrolime, 4253, 10.5(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

• One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
• Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
• Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
• Resell or trade of Twitter RSVP confirmation is prohibited.
• Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
• Lines will not be allowed to form outside the store for this release.
• Launch process is always subject to change at any time at the discretion of Nike, Inc.

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
The product-specific #tag tweeted by the store
The last 4 digits of your State/Passport/Military/School ID number
Your shoe size (limit one).
Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM? Here’s an example:

Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
Consumer Response (DM):
#Electrolime, 4253, 10.5

(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.

Find your local Nike Store Twitter account:

@MRMARIN88